February 2022 Vol 2. Issue 2 SuperFebruary Marketers were looking forward to February 2022. It promised to be a super month for advertisers. With the Winter Olympics in Beijing leading off the month from the 4th to the 20th and the Super Bowl, the biggest advertising event of the year, right in the middle, on the 13th, marketers and NBCUniversal were looking forward to a double bonanza for their Brands. But a new Covid surge and geopolitical tensions with China, the Olympic host nation, are presenting additional challenges. Let’s dive into this.
February 2022 - Vol 2. Issue 2
February 2022 - Vol 2. Issue 2
February 2022 - Vol 2. Issue 2
February 2022 Vol 2. Issue 2 SuperFebruary Marketers were looking forward to February 2022. It promised to be a super month for advertisers. With the Winter Olympics in Beijing leading off the month from the 4th to the 20th and the Super Bowl, the biggest advertising event of the year, right in the middle, on the 13th, marketers and NBCUniversal were looking forward to a double bonanza for their Brands. But a new Covid surge and geopolitical tensions with China, the Olympic host nation, are presenting additional challenges. Let’s dive into this.