Spring into the Metaverse This Spring more and more Brands are exploring the Metaverse and NFTs. From retail to burgers, beer and running shoes, Brands are all experimenting with marketing in the Metaverse. Marketers are trying to learn what will offer the consumers the best Brand experience, what will stick with consumers and what will have the best long-term return. It’s a fast-growing marketplace expected to reach $800MM by 2024 (Source: Bloomberg News) Almost 75% of Gen Z consumers have bought a digital item within a video game and 60% believe companies should sell merchandise on metaverse platforms, according to a January survey of 1,001 US consumers conducted by e-commerce platform Obsess.
April 2022 - Vol 2. Issue 4
April 2022 - Vol 2. Issue 4
April 2022 - Vol 2. Issue 4
Spring into the Metaverse This Spring more and more Brands are exploring the Metaverse and NFTs. From retail to burgers, beer and running shoes, Brands are all experimenting with marketing in the Metaverse. Marketers are trying to learn what will offer the consumers the best Brand experience, what will stick with consumers and what will have the best long-term return. It’s a fast-growing marketplace expected to reach $800MM by 2024 (Source: Bloomberg News) Almost 75% of Gen Z consumers have bought a digital item within a video game and 60% believe companies should sell merchandise on metaverse platforms, according to a January survey of 1,001 US consumers conducted by e-commerce platform Obsess.