the MSMI Intelligencer Report
the MSMI Intelligencer Report
Who needs Cannes ?
Every year at the end of June, industry leaders from all fields of marketing, media, communications and advertising jet to the south of France for the prestigious Cannes Lions International Festival of Creativity. It’s where marketing executives, creatives, and thought leaders gather to celebrate and award outstanding creative achievements, share innovative ideas, and discuss the future of the industry. But real marketing insiders knew “the place to be” last week was at the Empire Rooftop…it’s where the brightest young marketing minds were gathering.
Glasses were raised and toasts were made to celebrate the achievements and success of MSMI Cohort 12. It was also a night to celebrate the vision of Dr. Peter Johnson who introduced and designed the program twelve years ago and has guided over 550 graduates. Alums from many of the prior cohorts were there to express their gratitude to Dr. Johnson and their encouragement and support to the most recent grads. With the sun setting against the NY skyline, it was the best “destination dupe” of the year.
Attendees: Cohort12: Mannat Arya, Hiya Bagadia, Prutha Chavan, Ashna Chopra, Amanda Dhanai, Emily Dietzel, Sajan Dihenia Shikha Gautam, Maria Hernandez, Yun Ling, Yulin Huang, Vrinda Jodhwani, Vidhi Jain, Shubhalakshmi (Shubha) Joshi, Dhanya Kasthuri, Yashaswini Kataria, Katelyn Keane, Maria Jose Larrain, Odette Ofosu-Siaw, James Oriskovich, Krishali Parmar, Elizabeth (Yoo Jung) Park, Rhea Patil, Amelia Semler, Rhea Shah, Zil Shah, Maria Vittoria Tullio, Arjun Trivedi, and Ana Gomez Wallis .
Alums: Cohort 1: Jimmy Feliz, Thomas Fialo, Stephanie Pinos; Cohort 4: Veronica Stuart, Taimur Dar; Cohort 5: Puneet Gangrade, Brittany Hirson Cohort 6: Sharon Cao; Hana Keiningham, Madhuri Pawar Cohort 9: Annie Ningyuan Hu, Jenna Koury, Delphine Mason, Stephen Thylan Nussbaum, Yuan Jason Wang Cohort 10: Alex Bettenhauser, Neha Dharmapuram, Phuong Tran, Xin Damon Zeng, Cohort 11: Santiago Ablaza, Gizem Basara, Vidushi Rai, Rashi Shah
Faculty & Advisors: Asst. Dean Kate Kennon; Dr.Timothy Malefyt; Asst Dean Susan McGowan
Cohort 12 Celebration Video -- (Editor: Zoe Yonko; Images: Prutha Chavan)
MSMI tribute to Dr. Johnson (Editor, Writer: Mia Semler)
https://drive.google.com/file/d/1s3KADNd1ClDzHlUx7vydszSRmwhap0r7/view?usp=drivesdk
Photo folder:
June 27 photos
Cohort 1: Thomas, Dr. Johnson, Cohort 6: Sharon, Madhuri, Hana
Stephanie, Jimmy
The Lions
Meanwhile at that other venue, GSB prof. Aniko Delaney was on the scene to report back on the latest trends. She attended a wide range of sessions and panels with the Wall Street Journal, Boston Consulting Group, Adobe and Forbes. Key topics discussed included the efficiency of #AI, the importance of human creativity and the impact of creating emotional connections. “It was exciting to attend and hear CEOs, CMOs, and other thought leaders share their insights and challenges to industry leaders to create positive change and offer innovative ideas to drive change.” said prof. Delaney
For a full list of the Cannes winners, click Cannes Awards Winners. It’s always good to review highlights from this important event to use as discussion content in upcoming marketing interviews.
Career Notes
Monday, July 8 from 10-10:30 AM, the Student Success Center has engaged the software representative from Careernomics to do a virtual tutorial on how to use this program and how it can help you optimize searches.
The 30-minute session will be recorded but if you would like to attend and be able to ask questions, please sign up here for the tutorial 7.8 Careernomics This tool may be especially helpful for international students. The screenshot below shows the different databases that can be accessed with this tool
