the MSMI Intelligencer report
March, 2024
Breaking for Spring
As the MSMI cohort runs off to Spring Break, they join thousands of other GenZ and young millennials who are searching for beaches, party and fun. This annual rite has been around for more than 70 years. But this year, some cities such as Miami are working to dissuade the revelers from coming to Miami by instituting a number of safety and restrictive regulations such as curfews and alcohol checkpoints. The City of Miami Beach has been running this public service announcement.
Other sun cities such as Vegas, Corpus Christi and San Padre Island Texas are actively marketing across the US to attract responsible “breakers” to their area. They are running social and digital campaigns to attract Spring Breakers and hiring extra workers to handle the crowds.
Despite the colder weather, NYC is listed as one of the top five Spring Break destinations this year. It’s a great time to explore the city and all that it has to offer. This year Spring Break coincides with Easter. NYC’s Easter Parade is always fun and quirky but there is much more to enjoy. NYCSpring
March Madness
Although the term “March Madness” was first used to describe a high school basketball game, now the phrase is synonymous with the NCAA Division 1 Championship Tournament thanks to sportscaster Brent Musburger’s description of the frenzy and excitement surrounding the games back in the 80s. This year as marketers embrace the madness, it’s the women’s game that is attracting all the attention spurred by the phenomenal record-breaking scorer, Caitlin Clark of Iowa. Brands such as State Farm, AT&T, GatorAde are all investing heavily in promoting the women’s tournament. MarchMadnesswomens-basketball
Although the Rams did not get a bid to the NCAA Tournament, MSMI students, faculty and alums cheered the team at their final game at Rose Hill. They were joined by three alums, Alex Bettenhauser MSMI’22, Damon Zeng Damon Zeng MSMI’23 and Anahita Hirani MSMI ‘22.
Orchid Show
Next up for the MSMI students is the annual NYBotanical Garden Orchid Show: Florals in Fashion on Friday, April 12th. Add your name to this list to reserve your spot. Beyond the stunning floral arrangements, recent MSMI alums will also join us and share their tips and strategies for job searching.
The schedule for our trip is
11:00 a.m. – Ram Vans leave from Lincoln Center
12:00 p.m. – Arrival to NYBG
12:15 p.m. – Garden Market Basket at the Stone Mill
2:30 p.m. – Guided Tour of the Orchid Show
3:30 p.m. – Event Concludes. Guests have All-Garden Passes to explore Garden Grounds
4:15 p.m. – Ram Vans leave from Rose Hill
Career Focus
A huge thank you to all the MSMI students who helped contribute to the success of the first GSB Marketing Careers Conference: Arjun Trivedi, Rhea Shah, Shubha Joshi, Vrinda Jodhwani, Yashaswini Kataria, Amelia Semler and Maria Vittoria Tullio. The break is a good time to reflect on the professionals you met and increase your networking efforts. Even if you didn’t get a chance to meet in person, you can still reach out and request a LinkedIn connection. See our suggestions for making a connection in this video. #2 A Guide to Networking & Optimizing LinkedIn with Laura Bassin and Linda Luca https://fordham.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=bf335d09-76e0-4455-97c2-b1260132a391
If you haven’t done so yet, be sure to register at CareerPath. This is the portal to Student Success Center’s in-house job board as well as a number of other great career search tools. The GSB Student Success Center has much to offer. Laura Bassin bassin@fordham.edu and Bridget O’Neill boneill25@fordham.edu are there to provide assistance with your resume and interview prep. Just email for an appointment.
Or, reach out to one of the MSMI Alums-in-Residence. If you wish to meet or speak with any of them, you must make an appointment first by Clicking Here. Please do not reach out to them directly because we want to be mindful of their schedules. Their backgrounds and areas of expertise are provided below — just click on the name:
Marc Hanson, MBA Management, Marketing ‘02, Senior Director Commercial Marketing, Beverages Portfolio
Chenyi Li MSMI’21, Strategic Analytics Spotify
Hana Kalaie, MSMI’20 Product Marketing Manager, Amazon Business
Alex Carlin, MSMI ‘18 UX Researcher at Google. If you missed Alex’ workshop on UX research here is the link: Introduction to a Career in UX Research with Alex Carlin, Senior UX Researcher, Google.
https://fordham.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=74ded039-6dbd-4ba0-a515-b124014bbf23
Finally, be sure to follow TheMarketingAreaatGabelliSchoolofBusiness on LinkedIn. Every Friday, job listings are posted.
Wishing everyone a great break and a wonderful Easter!