The MSMI Intelligencer report
July, 2022 Vol. 2 Issue 7
Marketing Red, White & Blue
Every July 4th as the US celebrates Independence Day, marketers have an opportunity to attract attention to their brands and connect with consumers during their celebrations. Marketers and retailers in almost every industry from food, beverages, apparel, home improvement, fireworks, travel, and automotive, all turn to special “red, white and blue” sales promotions. Deals and sales start in mid-June. Unlike the Super Bowl, it’s not about big ad campaigns. During this time, sales promotions and in-store marketing strategies take center stage because Americans are expected to spend $1.4 Billion on items such as beer and wine and consume 150 million hot dogs. It’s the highest-selling beer holiday during the year. Wallet Hub provides an excellent infographic of both retail sales and some of the behaviors driving these numbers can be found here .
And following up on last month’s report on travel, 55% of Americans still plan to travel on July 4th even though inflation and gas prices will affect their plans. (Source: The Vacationer’s full study is here )
Fireworks in NYC
No city puts on a more dazzling display of fireworks than NYC. Over 65,000 shells, almost 2,000 per minute, will be launched from five different barges on the East River. The skies will light up starting at 9:25 PM. Crowds will gather at various viewing points throughout the city and on the water. Click here for info on ticketed viewpoints Many tickets are expensive. The best idea is to find a friend with access to a roof or terrace. Or throw your own viewing party. The broadcast show will start at 8 PM on NBC and Peacock. Here’s a great list of other activities and events over the holiday weekend.
Cannes Festival of Creativity
The awards are over and many agencies are flying home with a coveted Lion. The WPP network was the overall winner with 176 Lions and Ogilvy was named network of the year. For more on WPP’s dominance read CannesWinners. The Grand Prix winners in every category are listed here These campaigns represent an amazing display of creativity, inspiration and innovation. It’s also good knowledge for an interview because offering congratulations to a winning agency during an interview is a smart play.
Post Roe and marketers
The recent Supreme Court decision to overturn Roe vs. Wade is a seismic change for everyone. It will affect many lives and personal decisions. Marketers are already seeing the implications for their Brands in the post-Roe era. The decision will affect a number of areas from keyword search strategy to geographic targeting, to medical travel and the increased usage of search engines focused on privacy such as DuckDuckGo. For a more in-depth understanding of these issues read this Media Post article featuring insights from Bennet Capers, Fordham Law Professor.
Careers
Every Friday, the Gabelli Marketing Area on LinkedIn features job or internship opportunities. It’s a good idea to start following the Marketing Area’s post. Also it’s not too late to make appointments with Laura Bassin, MEd, from the Career Development Center. bassin@fordham.edu Laura will give you great insights and help with many of the online resources such as Big Interview that the CDC has to offer.
Save the Date — Wed. July 27
Let’s all celebrate your accomplishments and success as you close out the program! You’ve done it! You will all be getting an invite with an RSVP. See you there —
Wednesday, July 27
6:00 to 8:00 PM
The Standard Hotel Highline West Village
https://www.standardhotels.com/new-york/properties/high-line